Our Research.
Understanding Attention
Meta Analysis in Progress: We're currently analyzing hundreds of studies, data sets, and creator case examples to map out what holds attention in modern content. We're looking at how patterns have shifted over time, what still works, and how variables like pacing, complexity, and stimulus affect audience drop-off. The goal is to give us a clear, evidence-backed model for building content that keeps people watching.
The Chemistry of Content
Neurotransmitters and Narrative Decisions: We’re exploring how core brain chemicals like dopamine, noradrenaline, and oxytocin connect to specific moments in content. From anticipation in a hook to emotional release in a payoff, we're breaking down how timing and structure influence neurochemical responses. The goal is to help creators design content that doesn’t just get clicks, but creates actual emotional engagement.