Welcome to Brightrock, where research meets online content.
We help brands and creators figure out what actually works in content by digging into the psychology, the patterns, and the stuff top creators do that most people miss.
Brightrock isn’t about guesswork. We study how attention works, why people stay or click away, and what separates forgettable content from the kind that grows an audience. Then we turn those insights into strategy that teams can actually use.
We don’t chase trends. We study behavior and help you figure out how to make engaging organic content.
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For Creators
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For Brands
Meet Mario Joos, CEO of Brightrock.
"Most people are just guessing what works. The best don’t guess. They study audience psychology, analyze their data, and figure out exactly what makes content engaging.”
Mario Joos is a strategist and researcher known for helping top creators make content that reaches millions. He’s spent years studying what makes people watch, stay, and come back—and worked with people like MrBeast, Stokes Twins, Alan's Universe, and many more. Now he wants to bring that expertise to companies through Brightrock, the research and consulting company he founded.